Now that I've had a catharsis, of sorts, railing at the dullness of most of the hockey media, traditional and blogospheric, I think we should all take time to wonder how the better-read hockey blogs might generate some extra money through ad revenue.
They could follow the lead of this sexy promo reel from Gawker Media, hawking the network's various blogs to potential advertisers:
Curious. Can't Yahoo make a Puck Daddy promo reel to attract advertisers, possibly featuring Greg Wyshynski's appearance on Hockey Night or whatever Ron McLean* program that was? Surely James Mirtle can swerve his various media appearances into a suitor-attracting SB Nation promo video, right?
As for a smaller blog like the Chronicle (I say this only observationally, not in the spirit of whining and self-pity; if we wanted a bigger audience we'd probably make an effort to get one), our promo reel would probably look a bit like this, but worse:
*I'd like to stress that none of my criticisms of the hockey media apply to Ron McLean, ever. Ron McLean can do no wrong.