Thank you for your efforts thus far to bring NHL hockey back to
Atlanta and to keep it here. I know you have a lot of pressure from
north of the border to relocate our team to a snowier climate, and Iam writing to ask you on behalf of all of us who love hockey here to help us keep our team.
Obviously attendance has been an issue over the past ten years, but weproved in the only year that we made the playoffs that this city will support a winning team. As much as I admire Don Waddell personally, I do have to admit that the team has been poorly managed since its inception with awful marketing and bad results on the ice.
With a population of over 5 million in our metro area, Atlanta is more than 7 TIMES THE SIZE of the largest Canadian city in line to receive an NHL team. If every person in the Quebec City metropolitan area bought a single ticket to a single game each season, they would not have 41 sellouts in an 18,000 seat arena. On the other hand, if only 14% of Atlanta's population each bought one ticket to one game each
season, we would sell out every game in that same arena.
Hockey needs a chance to catch on in Atlanta, and it will take winning
to gain the foothold that it needs. When we ice a winning team or
several years in a row, hockey will explode here. Winnipeg, Hamilton,
and Quebec City have a maximum potential of 700,000 fans buying tickets, merchandise, and watching on tv. Atlanta has 5,200,000.
It doesn't make long term business sense to abandon 5 million
potential fans for seven hundred thousand fans who are already buying
merchandise and contributing to the tv audience of the other NHL
franchises. If the NHL leaves Atlanta, ratings for NHL hockey among
these 5 million people will bottom out and never grow. If NHL returns
to Quebec City or Winnipeg, the same people who are watching hockey
right now will continue watching it.
I don't want to deprive people who love hockey. Please look into
either expanding to Winnipeg and Quebec City or relocating a team with
an over saturated market like the New York area.
Thank you for your time and again thank you for your efforts on our behalf.